As it has been mentioned in history that Georgia is considered to be the country of wine. The native virtues of wine have been widely spread since the end of 18th century within the globe as the wine production in Georgia increased due to farming of grapes at a large rate. Since the independence of the Soviet Union in 1991, there has been a dynamic change within the approach associated with Georgian wine. People have shifted their production within this fine wine which is made through grapes from the farms of Georgia (Gagoshidze, 2021). Before 1991, Georgian wine was not popular among the other European countries due to the Russian government never being provided with the permission which would result in the country to conduct business with the production of wine within other countries. Since, 1991, the freshly made wine out of grapes from Georgia started to be circulated among the UK.
The UK being one of the largest consumers of red wine has resulted in significant understanding of the factors associated with the fresh and sublime wine production which was conducted by Georgia (Berishvili, 2019). Along with this it has been observed that 53.1% of wine is sold in the UK every month. This shows that wine production is required to be high within the country as it provides a competitive advantage for the sale and also to the customers involved in it. The fine quality of wine which is available through Georgia is considered to be key in the high rate of production across the UK. The customers who prefer good quality wine preferably deserve these wines which are being sold through Georgia for them within the UK. This just helps to maintain a good revenue scale and also helps to increase the popularity of Georgian wine.
Reference list:
Berishvili, N., (2019). Resuscitation of Wine Cradle Implications of booming wine industry on smallholder viticulture and their survival strategies: Case of Georgian wine sector expansion.
Gagoshidze, M., (2021). Developing storytelling for the UK market across all the different types of Georgian wine producers.