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How consumers react to new wines?

Updated: Jun 29, 2023


Bottle of wine from Georgia on the table, with a glass of wine

The export of Georgian wine within the UK has increased by 60% within the UK since 2020.

This states that the consumers associated within the UK have been liking the fine and sublime

wine which is produced through this country. This is considered to be very specific as UK

based consumers have been a huge lover of wine over the years. Through time it has been

observed that the UK based community has been living on the wine which are being available

locally or being exported from other countries (Rytkönen et al., 2021). Those did have a good

taste yet they were not very feasible for the customer’s at large rate. This is the main reason

behind people within the UK starting to prefer the best quality one which is being volatile

through Georgia. It is made of natural fruit which is grape rather than adding any extra colour

or minerals.

The main reason why people started to prefer this wine over any others within the UK. Along

with this it has been observed that indigenous grape varieties which are available across

Georgia have been serving with a wide range of taste among the customers. This is leading

the manufacturer and the sellers to get more Georgian wine in their collection. The customers

were mainly curious at first when these wines started to be available within the UK yet with

time through word of mouth and via social media platforms it just became popular among the

customers associated within the UK (Ghvanidze et al., 2022). People currently are preferring

Georgian wine in large numbers compared to that of any other existing wines which are

available within the market. The taste, quality and freshness of the wine just made the UK

based customers shift their focus on Georgian wine over other existing ones which they have

been drinking over the years.


Reference list:


Ghvanidze, S., Bitsch, L., Elze, A., Hanf, J.H. and Kang, S., (2022). Why Travel to Georgia?

Motivations, Experiences, and Country’s Image Perceptions of Wine Tourists. Tourism and

Hospitality, 3(4), pp.838-854.


Rytkönen, P., Vigerland, L. and Borg, E., (2021). Tales of Georgian wine: storytelling in the

Georgian wine industry. Journal of Wine Research, 32(2), pp.117-133.


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