Updated: Jun 29
The export of Georgian wine within the UK has increased by 60% within the UK since 2020.
This states that the consumers associated within the UK have been liking the fine and sublime
wine which is produced through this country. This is considered to be very specific as UK
based consumers have been a huge lover of wine over the years. Through time it has been
observed that the UK based community has been living on the wine which are being available
locally or being exported from other countries (Rytkönen et al., 2021). Those did have a good
taste yet they were not very feasible for the customer’s at large rate. This is the main reason
behind people within the UK starting to prefer the best quality one which is being volatile
through Georgia. It is made of natural fruit which is grape rather than adding any extra colour
The main reason why people started to prefer this wine over any others within the UK. Along
with this it has been observed that indigenous grape varieties which are available across
Georgia have been serving with a wide range of taste among the customers. This is leading
the manufacturer and the sellers to get more Georgian wine in their collection. The customers
were mainly curious at first when these wines started to be available within the UK yet with
time through word of mouth and via social media platforms it just became popular among the
customers associated within the UK (Ghvanidze et al., 2022). People currently are preferring
Georgian wine in large numbers compared to that of any other existing wines which are
available within the market. The taste, quality and freshness of the wine just made the UK
based customers shift their focus on Georgian wine over other existing ones which they have
been drinking over the years.
Ghvanidze, S., Bitsch, L., Elze, A., Hanf, J.H. and Kang, S., (2022). Why Travel to Georgia?
Motivations, Experiences, and Country’s Image Perceptions of Wine Tourists. Tourism and
Hospitality, 3(4), pp.838-854.
Rytkönen, P., Vigerland, L. and Borg, E., (2021). Tales of Georgian wine: storytelling in the
Georgian wine industry. Journal of Wine Research, 32(2), pp.117-133.