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How consumers react to new wines?

The export of Georgian wine within the UK has increased by 60% within the UK since 2020. This states that the consumers associated within the UK have been liking the fine and sublime wine which is produced through this country. This is considered to be very specific as UK based consumers have been a huge lover of wine over the years. Through time it has been observed that the UK based community has been living on the wine which are being available locally or being exported from other countries (Rytkönenet al., 2021). Those did have a good taste yet they were not very feasible for the customer’s at large rate. This is the main reason behind people within the UK starting to prefer the best quality one which is being volatile through Georgia. It is made of natural fruit which is grape rather than adding any extra colour or minerals.

The main reason why people started to prefer this wine over any others within the UK. Along with this it has been observed that indigenous grape varieties which are available across Georgia have been serving with a wide range of taste among the customers. This is leading the manufacturer and the sellers to get more Georgian wine in their collection. The customers were mainly curious at first when these wines started to be available within the UK yet with time through word of mouth and via social media platforms it just became popular among the customers associated within the UK (Ghvanidzeet al., 2022). People currently are preferring Georgian wine in large numbers compared to that of any other existing wines which are available within the market. The taste, quality and freshness of the wine just made the UK based customers shift their focus on Georgian wine over other existing ones which they have been drinking over the years.

Reference list:

Ghvanidze, S., Bitsch, L., Elze, A., Hanf, J.H. and Kang, S., (2022). Why Travel to Georgia? Motivations, Experiences, and Country’s Image Perceptions of Wine Tourists. Tourism and Hospitality, 3(4), pp.838-854.

Rytkönen, P., Vigerland, L. and Borg, E., (2021). Tales of Georgian wine: storytelling in the Georgian wine industry. Journal of Wine Research, 32(2), pp.117-133.

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